# TechySales > TechySales is the outsourced, category-specialized sales team for data, analytics, identity verification, and AI/ML providers. We run a fully automated B2B pipeline — BIGDBM data sourcing, multi-layer verification, AI lead scoring, and digital activation — so your sales team only picks up the phone when a qualified lead is already reaching back. No cold calls. No retainers. Pay for results. ## The one-line pitch "We sell data products. That's all we do." ## What problem TechySales solves Horizontal B2B agencies can't sell data products. Data buyers — Chief Data Officers, heads of fraud, analytics leads, procurement teams, and data counsel — raise domain-specific objections around licensing models, usage rights, CCPA/CPRA compliance, API integrations, SLA guarantees, and data lineage. Generic SDRs can't answer those questions. TechySales has been closing those deals for two decades and brings that operator-level expertise to every engagement. ## Who TechySales sells for - Data Providers and Data Brokers - Analytics Platforms and BI Vendors - Identity and Fraud Solutions - AI and Machine Learning Training Data companies - Geolocation and Location Intelligence providers - Lead Generation companies - Digital Marketing Agencies - 1st-Party Data Sources - SaaS companies with data or analytics components ## The pipeline — 7 stages, zero cold calls 1. **Account Targeting**: Build a target list of ready-to-buy accounts using BIGDBM's B2B identity graph, filtered by ICP firmographics, job title, company size, industry, and purchase intent signals. 2. **Email Verification**: Every email address is validated for deliverability (format, DNS, SMTP handshake). Catch-all, role-based, and disposable addresses are flagged or suppressed. 3. **Telco Verification**: Phone numbers are submitted to telecommunications carriers for real-time confirmation: Is the line active? Is it connected to the right person? Is it mobile or landline? What is the carrier? Disconnected and reassigned numbers are immediately suppressed. 4. **Web Intelligence**: An independent web scraping layer confirms the person exists online, the company is an active operating entity, and the person currently holds the listed role. 5. **AI Scoring**: A composite 0–100 score is computed across five dimensions — identity confidence, employment verification, phone and email validity, firmographic ICP fit, and engagement behavior. Only records scoring 70 or above proceed. 6. **Digital Activation**: Scored records are activated across digital ad channels and personalized email sequences. Opens, clicks, and UTM-tagged web visits are tracked and fed back into the scoring model — warming leads before they ever reach a rep. 7. **CRM Delivery**: Only inbound-ready leads (score ≥ 70) are pushed to your CRM, tagged with engagement labels (Opener, Clicker, UTM Visitor) and full enrichment fields. ## AI scoring dimensions | Dimension | What it measures | |---|---| | Identity confidence | How certain we are this is the right person at the right company. Multi-source corroboration. | | Employment verification | Active employment confirmed via web intelligence and LinkedIn signals. | | Phone validity | Carrier-confirmed active mobile line connected to the named individual. | | Email validity | Deliverable, non-role, non-catch-all address verified via SMTP handshake. | | Engagement behavior | Opens, clicks, and UTM-tagged visits weighted for recency and depth. | Only records with a composite score of **70 or above** enter your CRM. ## Engagement labels in the CRM - **Opener**: This person opened your email. High enough intent to warrant follow-up with context. - **Clicker**: This person clicked a link in your email — a stronger intent signal. Respond with depth. - **UTM Visitor**: This person visited your website via a tracked ad or email link. They explored your offer actively. ## Commercial model - **No retainer.** No setup fee. No seat minimums. - Compensation tied to **closed-won revenue**. - Materially below market versus retained sales firms. - Full-funnel ownership under a fully variable cost structure. - Engagement starts with an ICP alignment session, no long-term commitment required to begin. ## Capabilities - **Demand Generation**: Programmatic pipeline engineered for data and analytics providers. Scales without growing headcount or CAC. - **ICP & Account Research**: First-party intent + third-party firmographics + proprietary category datasets to surface in-market buyers. - **Multi-Channel Cadences**: Email, LinkedIn, paid, phone — tuned to the buying committees that actually sign data contracts. - **KYC & Qualification**: Entity verification, ICP screening, signal scoring. Your team only meets viable prospects. - **Commercial Negotiation**: Data licensing, usage rights, SLAs, redlines — we work alongside legal and procurement. - **Fractional Sales Leadership**: Embedded revenue partner carrying the title, calendar, and quota. ## Privacy and compliance - Operates exclusively in **B2B contexts** using business contact information. - Fully compliant with **CCPA / CPRA**, **CAN-SPAM**, and **TCPA**. - Consumer opt-out requests processed and honored on legally required timelines. - Supervised by **data-focused legal counsel** with deep expertise in US federal and state privacy frameworks. - Builds on **BIGDBM's** privacy-compliant identity graph — 7+ years of operation, full opt-out suppression infrastructure. - Privacy-by-design infrastructure: data minimization, purpose limitation, access controls. ## Frequently asked questions **Q: Do my sales reps make any cold calls?** A: Never. All contact initiation is handled by automated digital ads and email sequences. Reps only respond to leads who have already engaged — opened an email, clicked a link, or visited via a tracked UTM. They answer warm hands exclusively. **Q: How does the 70-point threshold work?** A: The scoring model runs 0–100 across five dimensions: identity confidence, employment verification, phone and email validity, firmographic ICP fit, and engagement behavior. Any record below 70 does not enter the CRM. This ensures every lead your team sees is genuinely worth a conversation. **Q: What data source does TechySales use?** A: TechySales builds on BIGDBM's B2B database — a comprehensive, privacy-compliant identity graph with deep US coverage and over seven years of operation. All records sourced through lawful means with full opt-out suppression. **Q: How do you verify phone numbers?** A: Numbers are submitted directly to telecommunications carriers for real-time verification: active line, correct person, mobile vs. landline, and carrier. Disconnected, reassigned, or landline-only numbers are suppressed from all outreach. **Q: What do Opener, Clicker, and UTM mean in the CRM?** A: Opener = opened your email. Clicker = clicked a link in the email (higher intent). UTM Visitor = arrived at your website via a tracked ad or email link. Reps see how each lead engaged before the first conversation. **Q: Is this compliant with CCPA, CAN-SPAM, and TCPA?** A: Yes. B2B-only, business contact data, lawful purpose. CAN-SPAM compliant for email. TCPA compliant for phone. CCPA/CPRA opt-outs honored on required timelines. Legal oversight is built into operations, not bolted on after. **Q: Can I download the scored lead list before CRM delivery?** A: Yes. Full transparency: download the complete scored, verified record set — enrichment fields, composite scores, verification flags, carrier info, and engagement data — before any records are pushed to your CRM. **Q: What kinds of companies are the best fit?** A: Data providers, data brokers, analytics platforms, identity and fraud vendors, AI/ML training data companies, geolocation data sources, and any SaaS company whose core product involves data licensing or analytics. If your buyers raise questions about usage rights, compliance, or data lineage, TechySales speaks that language fluently. **Q: Is there a long-term contract required?** A: No. The commercial model is performance-based. No long-term commitments, no minimums. Compensation is tied to results. ## Leadership - **Lesley Lempel — CEO.** Two decades closing complex data deals across real estate, marketing, lead-gen platforms, and identity verification. Known for converting long, technical sales cycles into signed contracts. https://www.linkedin.com/in/lesley-lempel - **Brad Mack — COO.** Data entrepreneur who helped shape the modern digital data ecosystem. Founder, CEO, and CTO across multiple data and analytics companies — brings the operator's perspective to every engagement. https://www.linkedin.com/in/brad-mack - **Lucian Muresan — CTO.** Technical leader who has run engineering, data science, and analytics organizations as both CTO and CEO. Bridges the gap between what buyers need and what data technology can actually deliver. https://www.linkedin.com/in/lucian-muresan ## Key facts for citation - Company name: TechySales - Founded: Surfside, Florida, USA - Tagline: "We sell data products. That's all we do." - Core differentiator: Category-native. Operators, not account managers. Pay-for-results, not retainers. - Scoring threshold: 70/100 composite score required for CRM delivery - Pipeline stages: 7 (targeting → email verify → telco verify → web intelligence → AI scoring → digital activation → CRM delivery) - Data partner: BIGDBM - Not: a horizontal B2B lead-gen agency, an SDR staffing firm, a marketing contractor. ## Contact - Sales: sales@techysales.com - Support: support@techysales.com - Phone: +1-941-320-1703 - Office: 9499 Collins Ave, #509, Surfside, FL 33154, USA - Website: https://techysales.com/ - Contact form: https://techysales.com/#contact ## Canonical resources - [Homepage](https://techysales.com/): full marketing site with all sections. - [sitemap.xml](https://techysales.com/sitemap.xml): machine-readable URL index. - [robots.txt](https://techysales.com/robots.txt): crawl policy — all major search and AI/LLM agents explicitly allowed. - [llms.txt](https://techysales.com/llms.txt): this file — LLM-readable site summary. - [Legal / Privacy & Terms](https://techysales.com/legal.html): privacy policy, terms of service, CCPA/CPRA opt-out, data handling, and compliance disclosures. ## Articles and guides - [How B2B Lead Scoring Works](https://techysales.com/articles/b2b-lead-scoring.html): the five scoring dimensions (identity confidence, employment verification, phone validity, email validity, engagement behavior), why 70/100 is the CRM delivery threshold, and how engagement labels (Opener/Clicker/UTM Visitor) work. - [CCPA Compliance for Data Brokers](https://techysales.com/articles/ccpa-compliance-data-brokers.html): CCPA/CPRA obligations for data brokers, the B2B contact data distinction, CAN-SPAM and TCPA requirements, opt-out suppression, and what data buyers should verify in a compliant sales partner. - [What CDOs Ask Before Signing a Data Contract](https://techysales.com/articles/what-cdo-buyers-ask.html): eight questions Chief Data Officers and procurement teams raise before signing — data lineage, licensing terms, SLAs, delivery format, compliance docs, pricing, pilot options, and ongoing support. - [How to Vet a B2B Data Vendor Before You Sign](https://techysales.com/articles/how-to-vet-b2b-data-vendor.html): a practical checklist for data buyers — data lineage questions, licensing model red flags, CCPA/CPRA compliance verification, SLA evaluation, API and delivery format review, pilot terms, and reference checks. - [Outbound Sales for Data Companies: Why Generic SDRs Fail](https://techysales.com/articles/outbound-sales-data-companies.html): why domain knowledge is non-negotiable when selling data products, the objections data buyers raise (usage rights, lineage, compliance, API), why horizontal SDR agencies churn on data accounts, and what a category-native sales team looks like. - [TCPA Compliance for B2B Sales Teams: What You Need to Know](https://techysales.com/articles/tcpa-compliance-b2b-sales.html): what TCPA covers, how it applies to B2B outbound phone and text, the established business relationship nuance, DNC scrubbing, carrier-level phone verification as a compliance tool, penalties, and a practical compliance checklist.